• Caroline Caron Dhaouadi

Why should you digitise your wardrobe?

The pandemic forced us to pause and reflect on many things, including our clothes, many of which have been virtually untouched since March 2020.

For many, it’s been a chance for a fresh start. In June last year it was estimated that the British public would donate 67 million items of clothing and 22 million pairs of shoes to charity after the first lockdown ended.

Now that we are back to work / school / life … the “I have nothing to wear” syndrome also makes a huge comeback. Does this sound familiar? You’re not alone.

Part of the dilemma isn’t having nothing to wear, but having nothing new to wear. Our brains are addicted to novelty, and we get a little rush of dopamine the first time we wear a new item. After that, the dopamine tapers off and that new-in sheen wears off. An item you were so excited about becomes just another thing in your wardrobe. The cycle repeats again and again.

So how can we break the cycle?


This year, instead of restricting (limiting shopping) or minimising (decluterring), we suggest to digitally catalogue every fashion item you own.

The first step in any kind of self-improvement is gauging your baseline: when speaking about clothes consumption, this is where to start.


Of course, the time investment appears frightening. Fear not: Homefulness is here to help, and we’ll take all the hard work of your hands.


Once we’ll have uploaded hundreds of photos to an app, you will be able to plan outfits from your couch. Instead of staring at your wardrobe, frozen in indecision, your phone or tablet works like a slot machine, letting you scroll through tops, bottoms, dresses and shoes until you struck a pleasing combo.


It is estimated that women use only 20% of their closet. This means that 80% of your clothes await you.

A digital wardrobe is a reminder of how much you own, and of how little you need to buy.


Women spend almost one year of their lives deciding what to wear, a study found. Choosing outfits for work, nights out, dinner parties, holidays, gym, and other activities means the average female will spend 287 days rifling through their wardrobe.

With a digital app, you’ll be able to save the outfits you like, creating a sort of lookbook, a weapon against outfit indecision.


Homefulness has chosen to work exclusively with “Save Your Wardrobe”, the best app on the market.


It offers a full ecosystem of services (repair, dry clean, donate, shop …) AND gives personal recommendations based on your lifestyle, calendar and weather.


It will also help you add any new items yourself, through online receipts.




Benefits of wardrobe digitisation with Homefulness and Save Your Wardrobe:


Your clothes at your fingertips:

  • Perfectly organised

  • Easily accessible and even easier to find (thanks to the location details we’ll add in)

  • Never forget what you own

Wear the clothes you already own:

  • Increase rate per wear of your clothes

  • Slow the rate of your clothes consumption

  • Identify wardrobe gaps

Abstain from impulse shopping

  • Buy less and buy smarter (check what you have even while you’re in store!)

  • See how new pieces combine with your clothes before buying

  • Spend time on your wardrobe app instead of online shopping

  • Elevate your style

See fresh ways of pairing your own clothes

  • Harness your own creativity to create looks with what you already own

  • Avoid repetitive outfits combination

  • Get inspired by the app’s recommended outfits

Plan ahead

  • Save as many combination / outfits as you want

  • Plan your outfits, shopping from your own wardrobe

The only downside of a wardrobe digitisation is the time-consuming set-up, when you need to properly photograph every single item you own. Get in touch: we’ll do it all for you! We are experts at using the app and we’ll bring professional lighting equipment to make it perfect.